Personal data protection policy

(The masculine generic is used in this text solely for the purpose of lightening the form and making it easier to read.)

We are committed to protecting your Personal Information (as defined below). This policy aims to provide you with information regarding the treatment of Personal Information that you may provide or that may otherwise be collected in the course of your interactions with this website and its operator.

Context

Best Brands Ltd. and its parent company St-Hubert Group Ltd. (collectively referred to as “ Best Brands ”) are major distributors of the products Good Mom® in Canada. As such, Best Brands is responsible for hosting and operating in Canada this website promoting branded products Good Mom® (the “ Website ”).

Branded products Good Mom® are manufactured by Andros (a general partnership), with a place of business at Zone Industrielle, 46130 Biars-sur-Cère, France (“Andros”). The trademark Good Mom® is owned by Andros and used under license by Meilleures Marques.

About Best Brands

The ultimate parent company of Best Brands is Recipe Limited Corporation (“ RECIPE ”). Best Brands is now one of the restaurant and grocery banners that are affiliates, divisions or franchisees of RECIPE (the “ Group”) . RECIPE »). Ultimately, RECIPE is responsible for hosting and operating this website and managing the Personal Information that may be collected as part of your interactions with this website or more generally with Meilleures Marques. More specifically, the policies and procedures relating to the management of your Personal Information are generally established and implemented by RECIPE in accordance with the terms set out in this Privacy Policy.

RECIPE recognizes the right to privacy and is firmly committed to protecting the confidentiality of Personal Information. The purpose of this Privacy Policy is to explain in detail RECIPE's policies and procedures regarding the collection, use and disclosure of Personal Information that you choose to share with Meilleures Marques or other member companies of the RECIPE Group in the context of your interactions with the banner. Good Mom® .

Your consent

By providing your Personal Information to Meilleures Marques, you consent to the collection, use and disclosure of your Personal Information by RECIPE Group in the manner set out in this policy. If we change our Privacy Policy, we will post those changes on this page so that you are always informed of the type of data collected, how we use it and the circumstances in which we may disclose it. Any changes to this policy will be effective immediately upon posting them on this website or any Platform (as defined below) that we make available to you. You agree to review our Privacy Policy from time to time. This Privacy Policy was last modified in March 2021. Also see page Terms of Use of Our Website to know the terms and conditions that govern your use of our website.

Definitions

“ Cookies ” are small files sent to your browser from a web server and stored on your computer.

“ Non-Personal Information ” is non-confidential, non-proprietary or non-personal information derived from your use of this Website or any Platform we make available to you, such as your web browser, domain name and referring link.

“ Personal Information ” is information that identifies you, including, but not limited to, your name, date of birth, mailing address, telephone number, personal email address, credit card information and dietary preferences.

A “ Platform ” means, in addition to the Website, any software program, software interface or other technology that RECIPE Group or a third party whose services RECIPE Group retains makes available to you.

Non-personal information

Generally, with the exception of IP addresses, RECIPE Group does not automatically collect Personal Information from users of its Website or any of its Platforms. RECIPE Group may collect and analyze IP addresses and certain Non-Personal Information regarding use of the Website and Platforms. Such data is used in aggregate form to help RECIPE Group determine general usage trends, administer or diagnose a problem with the Website or a Platform, or improve the design of the Website or a Platform. We may share Non-Personal Information, summaries, or aggregated data about our customers with partners and third parties at our discretion.

Witnesses

RECIPE Group may use Cookies to record information about your use of this Website or any other Platform and sometimes to track it. In addition to improving the layout of the Website and Platforms, Cookies allow the browsing experience to be personalized according to each user's individual preferences. Although most web browsers automatically accept Cookies, you can usually modify your browser settings to prevent it from receiving Cookies or to notify you when a Cookie is sent to you, in order to give you the opportunity to accept or decline the installation of Cookies. Even if you decline Cookies, you can still enjoy all the features of our Website.

We may also partner with third parties that use Cookies for marketing or advertising purposes. In this context, these third parties may use Cookies to: (i) collect certain of your Personal Information; and (ii) guide, optimize and execute advertising activities based on your web browsing history, including your past visits to our Website or use of our Platforms. To measure the effectiveness of our advertising, these third parties may also use invisible pixels or spying tags ( tracer tags Or web beacons ) to understand certain information about your web browsing history. If you wish, you can opt out of Google Analytics for the ads displayed to you. You can also customize the ads you see on the Google Display Network. To adjust your preferences, go to: https://www.google.com/settings/ads .

Collection of Personal Information

All Personal Information collected by RECIPE Group (and third parties retained by Meilleures Marques or RECIPE to perform business activities on their behalf) is information that you have provided voluntarily and knowingly in the course of your interactions with the Website or any Platform that you may access.

Specifically, in connection with such interactions with this Website or any Platform, you may be asked for your name, date of birth, email address, postal address, telephone number, credit card information, dietary preferences and certain other Personal Information that may be necessary for RECIPE Group to conduct its business activities from time to time.

The RECIPE Group (and third parties whose services are retained by Meilleures Marques or RECIPE) may collect the types of Personal Information described above, in particular in the following circumstances:

• when you subscribe to mailing lists, newsletters and email communications;
• when you respond to surveys;
• when you enter contests or promotions;
• when you contact the RECIPE Group to ask a question, submit a comment or make a complaint (customer service).

A significant portion of the Personal Information collected through your interactions with the banner Good Mom® in Canada is, in fact, collected by third parties whose services are used by Meilleures Marques or RECIPE to help them conduct certain of their business activities. In particular, but not limited to, RECIPE Group uses third parties who offer products and services that help it conduct the following activities: customer relationship management (CRM), e-commerce, online surveys, WiFi portal, donations, and point-of-sale equipment.

We may also partner with third parties who aggregate Personal Information or Non-Personal Information in the following ways:

• to take advantage of certain features of Google Analytics, including, but not limited to, creating reports based on impressions recorded on the Google Display Network or providing demographic data about internet users and their interests; and
• to collect, analyze or aggregate your Personal Information (for example, Internet users' IP address, gender, age and interests) to help us understand how users interact with our Website or Platforms, thereby enabling us to improve our products and services.

RECIPE Group only authorizes its service providers and business partners who collect your Personal Information to process it to conduct specific business activities on its behalf. It is important to note, however, that your use of certain features managed by third parties and integrated into the Website or Platforms may be subject to privacy statements, notices or terms that are separate and independent from this Privacy Policy. It is your responsibility to review these documents in their entirety, which are available for your consultation on the Platforms, so that you understand the practices and procedures used by these third parties with respect to the management of your Personal Information. RECIPE Group has no control over these third parties and, consequently, assumes no responsibility for the manner in which these third parties may collect, use, communicate, obtain or otherwise process your Personal Information.

RECIPE Group will use commercially reasonable efforts to protect your Personal Information. If you do not want us to access your Personal Information, please do not provide it to us. When you provide us with your Personal Information, you authorize us to use it in accordance with the terms of this Privacy Policy and any other applicable terms, including your rights to limit our use of the Personal Information (see the “Who to Contact” section below).

Use and Disclosure of Personal Information

RECIPE Group may process your Personal Information to create a user account, communicate with you by email or otherwise, process an order online or by telephone, manage your use of the Website or any other Platform, respond to a communication you have sent, better understand you and determine how we can improve your experience with us and our products and services including through survey results, or for any other reason that may be disclosed to you from time to time. We may also match the Personal Information you provide to us with other information in RECIPE Group's databases. RECIPE Group may also use your Personal Information to contact you regarding other products and services that may be of interest to you (including those we may offer jointly with other companies).

It is possible that at the request of Andros, we may communicate your Personal Information to Andros. In this case, your Personal Information will be treated according to the privacy policy of Andros made available on its website: www.androsna.com . RECIPE Group assumes no responsibility for the processing of your Personal Information by Andros.

Otherwise, we do not give, sell, rent, loan or license your collected Personal Information to any third party outside the RECIPE Group (except third parties working on our behalf who are required to protect the confidentiality of such Personal Information or a third party who purchases our business) unless you have authorized us to do so.

RECIPE Group reserves the right to process Personal Information when required by government or to meet the requirements of applicable laws, or if RECIPE Group deems it reasonable for the purpose of operating its Website or any Platform properly and securely or to protect RECIPE Group or users of this Website or any Platform.

Your Personal Information may be stored on servers hosted in the United States or elsewhere outside of Canada, for example by a third party service provider, and such Personal Information may be subject to disclosure in accordance with the laws applicable in those jurisdictions. RECIPE Group takes all reasonable steps necessary to ensure that any Personal Information transferred outside of Canada is treated securely and in accordance with the data protection laws applicable in the jurisdiction where the information is processed. Please note, however, that these laws may not provide the same protection as the privacy laws applicable in Canada.

Protection of Personal Information

RECIPE Group has implemented and maintains reasonable administrative, physical and technical measures to protect the Personal Information in its custody and control against unauthorized access, use, modification and disclosure.

The RECIPE Group has implemented Personal Information retention processes aimed at retaining this information only for the period necessary to meet the purposes set out below or to otherwise satisfy legal requirements.

RECIPE Group also takes special measures to assess the potential risks associated with the disclosure of your Personal Information. In the event of a security breach, that is, where your Personal Information is lost, disclosed without your authorization or becomes accessible to an unauthorized person, we will inform you of such a breach if there is a real risk of significant harm, such as, for example, bodily injury, humiliation, loss of a professional opportunity, financial loss or identity theft. If the breach creates a real risk of significant harm, we will inform you directly as soon as possible. If we cannot inform you directly, we will inform you through a public communication. We will provide you with the information you need to understand the significance of the security breach and take steps to reduce the risk of harm that may result. We will also report any security breach to government authorities and any other organization that we believe could mitigate the risk of harm that may result from the breach. We document all security breaches. Following a security breach, RECIPE Group conducts an investigation to determine its causes and reviews the safeguards in place to prevent future breaches.

Note to parents

RECIPE Group is concerned about privacy issues surrounding Personal Information and is committed to protecting children's online privacy and ensuring safe browsing for all users of its website. Accordingly, no Personal Information should be provided or posted on this website by a child under the age of 18 without the permission of a parent or guardian. If a user under the age of 18 wishes to submit Personal Information, he or she must first provide the email address of a parent or guardian so that we can obtain the latter's permission or obtain the consent of a parent or guardian on the child's behalf. No Personal Information from a child under the age of 18 will be knowingly accepted without obtaining this written permission. Please be assured that RECIPE Group will not condition a child's participation in any web activity on the disclosure by the child of more Personal Information than is reasonably necessary to participate in that activity.

If your child has previously provided Personal Information, you may request to review that information for the purpose of amending it or requiring that we delete it entirely from existing records (see the “Who to Contact” section below).

Who to contact

Your comments are welcome. We invite you to contact us at St-Hubert Customer Service by addressing the attention of the Supervisor – Legal Policies, at the email address consumer@st-hubert.com , if you have any questions or comments about our Privacy Policy, or wish to undertake any of the following activities:

• review Personal Information you have already provided to us in order to modify, update or delete it from our records;
• review Personal Information that your child under 18 has already provided to us in order to modify, update or delete it from our records;
• delete Personal Information that your child under 18 has already provided to us;
• request that we not send you direct mail or contact you in any way;
• report any violation of this Privacy Policy.