Privacy Policy

(The masculine gender is used in this document solely to simplify the text and make it easier to read.)

We are committed to protecting your Personal Information (as defined below). This policy is intended to provide information about how we process Personal Information that you may provide or that may otherwise be collected during your interactions with this Website and its operator.

Context

Meilleures Marques Ltd. and its parent company Groupe St-Hubert Ltd. (collectively referred to as “Meilleures Marques”) are major distributors of Bonne Maman® products in Canada. As such, Meilleures Marques is responsible for hosting and operating this Website in Canada, which promotes Bonne Maman® products (the “Website”).

Bonne Maman® products are manufactured by Andros (a general partnership), located in the Industrial Zone, 46130 Biars-sur-Cère, France (“Andros”). The Bonne Maman® trademark is owned by Andros and used under license by Meilleures Marques.

About Meilleures Marques

The ultimate parent company of Meilleures Marques is Recipe Unlimited Corporation (“RECIPE”). Meilleures Marques is part of a group of affiliated restaurant and grocery product companies, divisions, or franchises owned or operated by RECIPE (the “RECIPE Group”). Accordingly, RECIPE is responsible for hosting and operating this Website and for managing the Personal Information that may be collected during your interactions with this Website or more generally with Meilleures Marques. Specifically, the policies and procedures related to the handling of your Personal Information are generally established and implemented by RECIPE in accordance with the terms set out in this Privacy Policy.

RECIPE recognizes your right to privacy and is firmly committed to protecting the confidentiality of your Personal Information. This Privacy Policy is intended to explain in detail RECIPE’s policies and procedures regarding the collection, use, and disclosure of Personal Information that you choose to share with Meilleures Marques or other members of the RECIPE Group in the context of your interactions with the Bonne Maman® brand.

Your Consent

By providing your Personal Information to Meilleures Marques, you consent to the collection, use, and disclosure of that information by the RECIPE Group as set out in this policy. If we change our Privacy Policy, we will post those changes on this page so that you are always aware of the type of data we collect, how we use it, and the circumstances under which we may disclose it. Any changes to this policy will take effect immediately after being posted on this Website or on any Platform (as defined below) we may make available to you. You agree to review our Privacy Policy from time to time. This Privacy Policy was last updated in March 2021. See also the Terms of Use of our Website for more information on the terms and conditions that govern your use of our Website.

Definitions

“Cookies” are small files sent to your browser from a web server and stored on your computer.

“Non-Personal Information” means non-confidential, non-proprietary, or non-identifiable data derived from your use of this Website or any Platform made available by us, such as your web browser, domain name, and referring link.

“Personal Information” means information that can identify you, including but not limited to your name, date of birth, mailing address, phone number, personal email address, credit card information, and food preferences.

“Platform” means, in addition to the Website, any software program, software interface, or other technology made available to you by the RECIPE Group or by a third party retained by the RECIPE Group.

Non-Personal Information

In general, with the exception of IP addresses, the RECIPE Group does not automatically collect Personal Information from users of its Website or Platforms. The RECIPE Group may collect and analyze IP addresses and certain Non-Personal Information related to the use of the Website and Platforms. This data is used in aggregate form to identify general usage trends, to manage or troubleshoot issues, or to improve layout and functionality. We may share Non-Personal Information, summaries, or aggregated data with partners and third parties at our discretion.

Cookies

The RECIPE Group may use Cookies to record and sometimes track information about your use of this Website or any other Platform. In addition to improving the layout of the Website and Platforms, Cookies help personalize the user experience based on individual preferences. Most web browsers accept Cookies automatically, but you can usually adjust your browser settings to decline Cookies or notify you when a Cookie is sent, giving you the option to accept or reject it. Even if you refuse Cookies, you can still enjoy all features of our Website.

We may also work with third parties who use Cookies for marketing or advertising purposes. These third parties may: (i) collect certain Personal Information; and (ii) guide, optimize, and serve advertising based on your web browsing history, including your previous visits to our Website or use of our Platforms. These third parties may also use web beacons or tracking pixels to measure ad effectiveness by collecting details about your browsing behavior. You may opt out of Google Analytics for display advertising or customize the ads you see on the Google Display Network at: https://www.google.com/settings/ads.

Collection of Personal Information

All Personal Information collected by the RECIPE Group (or by third parties engaged by Meilleures Marques or RECIPE to carry out business activities on their behalf) is provided voluntarily and knowingly by you in the course of your interactions with the Website or any Platform you may access.

Specifically, in connection with your interactions with the Website or any Platform, you may be asked to provide your name, date of birth, email address, mailing address, phone number, credit card data, food preferences, and other Personal Information necessary for the RECIPE Group to carry out its business activities from time to time.

The RECIPE Group (and its third-party service providers) may collect the types of Personal Information described above, including in the following circumstances:

• when you subscribe to mailing lists, newsletters, or email communications;

• when you respond to surveys;

• when you participate in contests or promotions;

• when you contact the RECIPE Group to submit a question, comment, or complaint (customer service).

A significant portion of the Personal Information collected during your interactions with the Bonne Maman® brand in Canada is, in fact, collected by third parties engaged by Meilleures Marques or RECIPE to support certain business operations. These include (but are not limited to) third-party service providers supporting customer relationship management (CRM), ecommerce, online surveys, WiFi portals, donations, and point-of-sale infrastructure.

We may also work with third parties that aggregate Personal Information or Non-Personal Information in the following ways:

• to use features of Google Analytics, including (but not limited to) generating reports based on impressions from the Google Display Network or providing demographic and interest data about internet users; and

• to collect, analyze, or aggregate your Personal Information (e.g. IP address, gender, age, interests) to help us understand how users interact with our Website or Platforms and improve our products and services.

The RECIPE Group authorizes only its service providers and business partners that collect your Personal Information to process it for clearly defined business purposes. However, note that when you use third-party features integrated into our Website or Platforms, you may be subject to separate and independent privacy notices, disclosures, or terms. You are responsible for reviewing those documents, which are made available on those Platforms, in order to understand how such third parties handle your Personal Information. The RECIPE Group has no control over those third parties and assumes no responsibility for how they may collect, use, disclose, obtain, or otherwise process your Personal Information.

The RECIPE Group will make every commercially reasonable effort to protect your Personal Information. If you do not want us to access this information, please refrain from providing it. When you do provide us with your Personal Information, you authorize us to use it in accordance with this Privacy Policy and any other applicable terms, including your right to limit how we use your Personal Information (see “Who to Contact” below).

Use and Disclosure of Personal Information

The RECIPE Group may use your Personal Information to create a user account, contact you by email or other means, process online or phone orders, manage your use of the Website or any Platform, respond to inquiries or communications you send, better understand your preferences, and determine how we can improve your experience with our products and services—such as by analyzing survey results—or for any other purpose disclosed to you from time to time. We may also match the Personal Information you provide with other information in the RECIPE Group’s databases. The RECIPE Group may also use your Personal Information to contact you about other products and services that may interest you (including those offered jointly with other companies).

Upon request from Andros, we may share your Personal Information with them. In such cases, your Personal Information will be handled according to Andros’ privacy policy, available at www.androsna.com. The RECIPE Group accepts no responsibility for how Andros handles your Personal Information.

Otherwise, we do not sell, rent, loan, license, or otherwise provide your Personal Information to third parties outside the RECIPE Group (other than third parties acting on our behalf who are bound to protect it, or a third party purchasing our business), unless you have authorized us to do so.

The RECIPE Group reserves the right to process Personal Information when required by government or legal authority, or when it reasonably believes it is necessary to operate its Website or Platforms properly and securely, or to protect itself and the users of the Website or Platforms.

Your Personal Information may be stored on servers located in the United States or other countries outside Canada, including by third-party service providers, and may be subject to disclosure under the laws of those jurisdictions. The RECIPE Group takes all reasonable steps to ensure that any Personal Information transferred outside Canada is treated securely and in accordance with applicable data protection laws in the destination jurisdiction. However, those laws may not offer the same level of protection as Canadian privacy laws.

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Protection of Personal Information

The RECIPE Group has implemented and maintains reasonable administrative, physical, and technical safeguards to protect the Personal Information in its possession and under its control from unauthorized access, use, alteration, or disclosure.

The RECIPE Group has retention procedures in place to ensure that Personal Information is kept only as long as necessary to fulfill the purposes outlined below or to meet legal requirements.

The RECIPE Group also takes special measures to assess potential risks related to the disclosure of your Personal Information. In the event of a security breach—meaning your Personal Information is lost, disclosed without your authorization, or accessed by an unauthorized person—we will notify you if there is a real risk of significant harm, such as physical injury, humiliation, loss of professional opportunity, financial loss, or identity theft.

If such a breach creates a real risk of significant harm, we will notify you directly as soon as possible. If direct notice is not possible, we will issue a public notice. We will provide you with the information needed to understand the nature of the breach and take any necessary steps to reduce the risk of harm. We will also report any breach to government authorities and to any other organization that may help reduce potential harm. All security breaches are documented. Following a breach, the RECIPE Group conducts an investigation to determine its cause and reviews its safeguards to prevent future occurrences.

Note to Parents

The RECIPE Group is sensitive to privacy concerns and is committed to protecting the online privacy of children and ensuring a safe browsing experience for all Website users. Therefore, no Personal Information should be submitted or posted on this Website by children under the age of 18 without the permission of a parent or guardian.

If a user under 18 wishes to submit Personal Information, they must first provide a parent’s or guardian’s email address so we can obtain their permission, or the parent or guardian must provide consent on the child’s behalf. We will not knowingly accept Personal Information from a child under 18 without prior written parental consent.

You can be assured that the RECIPE Group will never condition a child’s participation in any online activity on the disclosure of more Personal Information than is reasonably necessary to participate in that activity.

If your child has already submitted Personal Information, you may request to review, modify, or delete it from our records (see the “Who to Contact” section below).

Who to Contact

We welcome your feedback. You can contact St-Hubert Customer Service, Attn: Legal Policy Supervisor, at consommateur@st-hubert.com if you have questions or comments about this Privacy Policy or wish to do any of the following:

• Access the Personal Information you have already provided in order to review, modify, update, or delete it from our records

• Access or remove Personal Information submitted by your child under the age of 18

• Request that we no longer contact you or send you marketing communications

• Report any breach of this Privacy Policy